A recent decision from the Northern District of California reminds corporate defendants in Internet tracking cases that strategies to defeat class certification based on individualized issues can be just as critical as merit-based defenses.

In In re Meta Pixel Tax Filing Cases, No. 22-cv-07557-PCP (N.D. Cal. Mar. 30, 2026), a group of plaintiffs sought

Over the last few years, businesses, nonprofits, and other website operators have seen thousands of lawsuits and arbitrations filed under the California Invasion of Privacy Act (CIPA) alleging that the use of ubiquitous cookies and pixels on websites violates CIPA’s wiretap and pen register provisions. The California legislature considered curbing that explosion of litigation with