The Colorado Department of Law (“DoL”) has published a shortlist of potential universal opt-out mechanisms (“UOOMs”). Beginning on July 1, 2024, companies will be required to allow consumers to opt out of the sale of their personal data or use of their personal data for targeted advertising using any UOOMs that are ultimately included in
Data Broker
California’s Proposed “Delete Act” Would Create a ‘Do Not Sell’ List for Data Brokers
By Philip N. Yannella, Timothy Dickens & John Georgievski on
California continues to be at vanguard of data privacy rights. The latest effort by California legislators to protect consumer privacy rights focuses on data brokers, who under the proposed California Senate Bill 362, aka the “Delete Act,” would be required to recognize and honor opt-out signals from Californians. The law seeks to expand on…
FTC Challenge to Data Broker Precise Geolocation Sale Dismissed with Leave to Amend
By Gregory P. Szewczyk & Timothy Dickens on
In a ruling published May, 4, the Federal District Court of Idaho granted defendant data broker Kochava’s motion to dismiss a complaint filed by the Federal Trade Commission (“FTC”). In its complaint, the FTC alleged that Kochava’s sale of precise consumer geolocation data constituted an unfair act or practice in violation of Section 5 of…