On August 11, 2026, the California Privacy Protection Agency (CalPrivacy) announced a Final Stipulated Order between Iowa-based data broker LocateSmarter LLC and the agency, requiring LocateSmarter to pay $116,490 and change its privacy practices. This marks the agency’s first-ever CCPA decision against a data broker, and the first arising from both violations of the Delete
U.S. House Committee Releases SECURE Data Act to Establish New Federal Privacy Framework
On April 22, 2026, the House Energy & Commerce Committee released the “Securing and Establishing Consumer Uniform Rights and Enforcement over Data Act” (the “SECURE Data Act”). The SECURE Data Act seeks to establish a comprehensive federal framework for consumer privacy rights and the protection of personal data. Subject to certain exemptions, the SECURE Data
District Court’s Ruling Could Signal New Wave of CCPA Litigation
When the CCPA was first enacted, it was seemingly clear that its right to private action would be limited to traditional data breaches. Over the past two years, however, some courts have called this interpretation into question by expanding the CCPA’s private right of action clause beyond the traditional breach scenario—and instead into alleged privacy
A Busy Week for CalPrivacy Regulators on the Opt-Out Front
In the span of just a couple days, the California Privacy Protection Agency (CalPrivacy) announced two significant privacy enforcement actions, highlighting the increasing scrutiny on companies’ handling of personal data. These actions underscore the agency’s commitment to ensuring that businesses comply with privacy laws designed to protect individuals’ rights, particularly focusing on transparency and ease
California’s Newest Surveillance Pricing Probe
Two customers shopping for the same product on the same website at the same time may see two different prices. This scenario is a growing reality in today’s data-driven marketplace, and California regulators are paying attention. On Data Privacy Day 2026, California Attorney General Rob Bonta announced a new investigative sweep targeting “surveillance pricing”—a practice
Navigating the 2026 CCPA Updates
Navigating the 2026 CCPA Updates
As forecasted, effective January 1, 2026, businesses that are subject to the California Consumer Privacy Act (CCPA) must comply with newly-updated regulations. For some businesses, complying with these updates will require the implementation of or updates to policies and procedures related to, among other things, risk assessments, cybersecurity
California Issues Record $1.35M Fine Against Retailer for CCPA Violations
On September 30, 2025, the California Privacy Protection Agency (CPPA) issued a $1.35 million fine, the largest in the CPPA’s history, against Tractor Supply Company, the nation’s largest rural lifestyle retailer. The fine was issued based on allegations that the company violated its obligations under the California Consumer Privacy Act (CCPA). The CPPA coined its
New CCPA Regulations Receive Final Approval
On September 23, 2025, the California Privacy Protection Agency (CPPA) announced the approval of final regulations under the California Consumer Privacy Act (CCPA) covering cybersecurity audits, risk assessments, and automated decisionmaking technology (ADMT). The new rules, effective January 1, 2026, introduce significant new compliance obligations for businesses subject to the CCPA/CPRA, with phased deadlines for
California Proposes CCPA Update on Location Data Rules
On February 21, 2025, representatives in the California legislature introduced California Assembly Bill 1355, also known as the California Location Privacy Act (“AB 1355”). AB 1355 seeks to amend the California Consumer Privacy Act (the “CCPA”) by imposing several new restrictions on the collection and use of consumer location data.
Under AB 1355, “location
CPPA Announces Settlements with Data Brokers for Failure to Register Under the Delete Act
On November 14, 2024, the California Privacy Protection Agency (“CPPA”), which is tasked with enforcing the California Consumer Privacy Act (the “CCPA”), announced it settled with two data brokers, Growbots, Inc. and UpLead LLC, for failing to register and pay required fees under Senate Bill 362, also known as the Delete Act. The companies will